Outreach Scorecard
What's working, what's not, and where to improve
Prospects Emailed
68
Total Emails
68
Replies
0
Reply Rate
0.0%
Avg Emails to Reply
—
Benchmarks: Cold email reply rates average 1-5%. Above 5% is strong. Above 10% is exceptional. Your goal is to find what pushes you above 5% and double down.
Reply Rate by Vertical
Hospitality
0/43 replied0%
Firearms/FFL
0/14 replied0%
Contractors
0/8 replied0%
Agriculture
0/3 replied0%
Reply Rate by Sender
isaac
0/41 replied0%
asher
0/27 replied0%
Reply Rate by State
MI
0/250%
IN
0/160%
TX
0/80%
TN
0/50%
AR
0/40%
MS
0/30%
AL
0/20%
Reply Rate by Day Sent
Sunday
4 sent0%
Monday
21 sent0%
Tuesday
4 sent0%
Wednesday
8 sent0%
Friday
4 sent0%
Saturday
27 sent0%
Personalization Impact
Does using the contact's name in the subject line matter?
generic Subject0%
0/65 replied
personalized Subject0%
0/3 replied
Pipeline Funnel
prospected
46
followed up
21
closed won
1
Subject Line Performance
Every cold email subject line, sorted by whether it got a reply
| Subject Line | Business | Vertical | Sender | Date | Reply |
|---|---|---|---|---|---|
| Quick thought on Driftwood Motel's website | Driftwood Motel | Hospitality | asher | 2026-03-28 | — |
| Quick thought on Midsouth Firearms' online presence | Midsouth Firearms | Firearms/FFL | asher | 2026-03-28 | — |
| Flake's Firearms and your GoDaddy site | Flake's Firearms | Firearms/FFL | asher | 2026-03-28 | — |
| Southern Country Arms and your website | Southern Country Arms LLC | Firearms/FFL | asher | 2026-03-28 | — |
| Eagle 6 Tactical and your online presence | Eagle 6 Tactical LLC | Firearms/FFL | asher | 2026-03-28 | — |
| Texas Hill Country cabin rentals and your website | Absolute Charm | Hospitality | asher | 2026-03-28 | — |
| Texas Hill Country Resort and your website | Texas Hill Country Resort | Hospitality | asher | 2026-03-28 | — |
| Quick thought on Creekhaven Inn's website, Helena | Creekhaven Inn & Spa | Hospitality | asher | 2026-03-28 | — |
| BellaVida B&B in Wimberley and your website | BellaVida B&B | Hospitality | asher | 2026-03-28 | — |
| Texas T Bed and Breakfast in Llano | Texas T Bed and Breakfast | Firearms/FFL | asher | 2026-03-28 | — |
| Gästehaus Schmidt and your Fredericksburg lodging portfolio | Gästehaus Schmidt | Hospitality | asher | 2026-03-28 | — |
| The Range in Jackson and your website | The Range Indoor Gun Range | Firearms/FFL | asher | 2026-03-28 | — |
| NWA Tactical Range and your online presence | NWA Tactical Range | Firearms/FFL | asher | 2026-03-28 | — |
| Cedar Ridge Range and your website | Cedar Ridge Shooting Range | Firearms/FFL | asher | 2026-03-28 | — |
| The Bygone Hotel in Wimberley | The Bygone Hotel | Firearms/FFL | asher | 2026-03-28 | — |
| Quick thought about Tiffany's B&B online presence | Tiffany's B&B | Hospitality | asher | 2026-03-28 | — |
| The Cliff House Inn in Jasper and your website | Cliff House Inn | Hospitality | asher | 2026-03-28 | — |
| Edgewater Resort and your online presence | Edgewater Resort | Hospitality | asher | 2026-03-28 | — |
| Appalachian Armory in Dawsonville and your website | Appalachian Armory | Firearms/FFL | asher | 2026-03-28 | — |
| Gun Monkey Firearms in Crofton, quick thought | Gun Monkey Firearms | Firearms/FFL | asher | 2026-03-28 | — |
| Madisonville Gun Company and your online presence | Madisonville Gun Company | Firearms/FFL | asher | 2026-03-28 | — |
| Marshall's Creek Rest Motel and your website | Marshall's Creek Rest Motel | Hospitality | asher | 2026-03-28 | — |
| Gatlinburg Vacation Cabins and your website, Angela | Gatlinburg Vacation Cabins | Hospitality | asher | 2026-03-28 | — |
| Smoky Mountain Starlight Cabins and your website | Smoky Mountain Starlight | Hospitality | asher | 2026-03-28 | — |
| Mountain Comfort Cabins in Wears Valley and your website | Mountain Comfort Cabins | Hospitality | asher | 2026-03-28 | — |
| Smoky Mountain Cabins TN and your direct booking presence | Smoky Mountain Cabins TN | Hospitality | asher | 2026-03-28 | — |
| Mike's Gunroom in Winder and your website | Mike's Gunroom LLC | Firearms/FFL | asher | 2026-03-28 | — |
| Your Business Has 50 Years of Trust Behind It | Stroh Farm Supply | Agriculture | isaac | 2026-03-27 | — |
| Quick Question About Your Online Presence | Union County Co-op | Agriculture | isaac | 2026-03-27 | — |
| Your Co-op Deserves More Than a Basic Website | Posey County Co-Op | Agriculture | isaac | 2026-03-27 | — |
| McGalliard Guns — A Few Thoughts on Your Online Presence | McGalliard Guns & More | Firearms/FFL | isaac | 2026-03-27 | — |
| Quick question about Horton Creek's website | Horton Creek Inn | Hospitality | isaac | 2026-03-25 | — |
| The oldest B&B in Charlevoix deserves a site that shows it | Bridge Street Inn | Hospitality | isaac | 2026-03-25 | — |
| Saw your renovation story — wanted to reach out | The Seasons Lodge | Hospitality | isaac | 2026-03-25 | — |
| Quick note about your online presence | 1875 Homestead B&B | Hospitality | isaac | 2026-03-25 | — |
| Your cabins are beautiful — your site could match them | Back To Nature Cabins | Hospitality | isaac | 2026-03-25 | — |
| Quick question about Bay Inn's booking flow | The Bay Inn | Hospitality | isaac | 2026-03-25 | — |
| French Lick Cabins at Patoka Lake | French Lick Cabins | Hospitality | isaac | 2026-03-25 | — |
| Website optimization for your cabin portfolio | Hills O' Brown Vacation Rentals | Hospitality | isaac | 2026-03-25 | — |
| Your Wix site is holding you back, Chris | Thomas Lawn and Landscape | Contractors | isaac | 2026-03-24 | — |
| Hey Eddie, quick note about Campos Concrete online | Campos Concrete LLC | Contractors | isaac | 2026-03-24 | — |
| Roy, one thing about your online presence | Roy Rogers Heating and Air | Contractors | isaac | 2026-03-24 | — |
| Quick question about your landscaping business online | New Generation Landscaping | Contractors | isaac | 2026-03-24 | — |
| Your inn deserves better than Weebly, Melanie | Candlelite Inn | Hospitality | isaac | 2026-03-23 | — |
| Quick thought on your Hanson House website | Hanson House B&B | Hospitality | isaac | 2026-03-23 | — |
| Hey Jerry and Tracy, quick thought on your website | Fox's Lodge at Oak Pointe | Hospitality | isaac | 2026-03-23 | — |
| Your resort website is leaving bookings on the table | Sunset Pines Resort | Hospitality | isaac | 2026-03-23 | — |
| Hey Tim and Jen, quick thought on your website | Two Rivers Motel | Hospitality | isaac | 2026-03-23 | — |
| Your St Ignace resort deserves better than Weebly | Balsams Resort | Hospitality | isaac | 2026-03-23 | — |
| Hey Eric, quick thought on your website | Concrete Indy | Contractors | isaac | 2026-03-23 | — |
| Hey Tricia, quick thought on your website | Oasis Outdoor Living | Contractors | isaac | 2026-03-23 | — |
| Hey Taylor, quick thought on your website | Delong Landscaping | Contractors | isaac | 2026-03-23 | — |
| I build websites for cabin resorts in Michigan's UP | Running Bear Resort | Hospitality | isaac | 2026-03-23 | — |
| Your motel's views deserve a better website | Skyline Motel | Hospitality | isaac | 2026-03-23 | — |
| A website upgrade for GT Motel before summer? | Grand Traverse Motel | Hospitality | isaac | 2026-03-23 | — |
| Quick thought about Tall Pines Motel's website | Tall Pines Motel | Hospitality | isaac | 2026-03-23 | — |
| I build websites for Michigan lakefront resorts | Silver Sands Resort | Hospitality | isaac | 2026-03-23 | — |
| Your lakefront cabins deserve a sharper website | Whitetail Family Resort | Hospitality | isaac | 2026-03-23 | — |
| A website that fills rooms at Lagoon Resort | Lagoon Resort & Motel | Hospitality | isaac | 2026-03-23 | — |
| A website idea for Penrod's cabins and rentals | Penrod's Cabins | Hospitality | isaac | 2026-03-23 | — |
| I build websites for Michigan lakefront resorts | Blue Horizon Court | Hospitality | isaac | 2026-03-23 | — |
| Your beachfront resort deserves a better website | Trelawny Resort | Contractors | isaac | 2026-03-23 | — |
| A website upgrade for Gold Coast before summer? | Gold Coast Family Cottages | Hospitality | isaac | 2026-03-23 | — |
| Beachfront cabins on Lake Huron — website idea | Barefoot Beach Resort | Hospitality | isaac | 2026-03-23 | — |
| I build websites for motels in Northern Michigan | Northern View Motel | Hospitality | isaac | 2026-03-22 | — |
| Your resort deserves a better website, Tom | Pleasant Valley Resort | Hospitality | isaac | 2026-03-22 | — |
| Quick thought about your website, Marta | Motel Bear Lake | Hospitality | isaac | 2026-03-22 | — |
| I build websites for Northern Michigan resorts | Mai Tiki Resort | Hospitality | isaac | 2026-03-22 | — |
Recommendations
›
Double down on what replies
Sort the subject table above by replies. Look for patterns — specific words, formats, or angles that got responses. Write more like those.
›
Test short vs. long subjects
Compare "Quick thought on your website" vs. specific hooks like "Your Weebly site is costing you bookings, Melanie." Track which style gets more opens.
›
Follow up matters most
Most replies come from follow-ups, not first touches. If your avg emails before reply is > 1, that confirms it. Never skip the follow-up.
›
Best verticals get more volume
Whichever vertical has the highest reply rate above — send 2x more there. Cut volume in verticals with 0% after 20+ sends.
›
Compare senders
If one sender consistently outperforms, study what they do differently — tone, timing, subject lines — and bring the other up.